For the past few years, the consumer market has been like Schrodinger's cat, in limbo until the box is opened. But on a macro level, some consumer trends can last from year to year, some flash forward, and some evolve over time.
So how will consumer trends change in 2023?
To this end, many organizations have released consumer reports to analyze the development trend of consumer goods and retail industry in the foreseeable future from the aspects of consumer values, life attitudes and technological development.
After combing through these reports, we summarized and refined the trend keywords for 2023 to help brands see opportunities in the trends and build a better connection with consumers.